Watch: SPI Webinar on Measuring and Maximising the Impact of Screen Tourism

Olsberg•SPI (SPI) has published the latest edition of the Beyond the Screen by SPI webinar series, exploring how screen content could drive tourism demand and how destinations could effectively measure and maximise this value.

This episode, Beyond the Screen by SPI: Measuring the Impact of Screen Tourism, aired on 11th March 2026 and examined practical approaches for understanding screen-driven visitation inspired by film, television and video games.

Drawing on SPI’s recent screen tourism impacts pilot study with Black Country Living Museum in Dudley, West Midlands, England, the webinar highlighted how productions such as the global hit series Peaky Blinders (2013-2022) have influenced visitor behaviour, attendance and additional economic value.

Read more about the Beyond the Screen by SPI webinar series here.