SPI presents Initial Findings on the Impact of Audiovisual Production in Spain at San Sebastián
Olsberg•SPI (SPI) consultants, Kayleigh Hughes and Marta Moretto, attended the San Sebastián International Film Festival to present initial results from their upcoming study on the economic, social and territorial impact of audiovisual production in Spain 2023-2025.
The report was commissioned by the Spain Film Commission with funding from the Secretary of State for Digitalisation and Artificial Intelligence of the Ministry for Digital Transformation and the Civil Service.
This study builds on SPI’s 2024 report for the Spain Film Commission, Economic Impact Study of Spain’s Rebates for Investments in International Film and Television Series, which was delivered in partnership with PROFILM. Where the 2024 study focused on incentivised international projects between 2019-2022, this new study captures the full scale of audiovisual production across Spain between 2023 and 2025, including both incentivised and non-incentivised production activity.
The study is based on official national sources and uses a specific methodology to estimate the direct, indirect and induced effects of audiovisual production. The direct expenditure indicator covers companies’ operating costs, including purchases of goods and services and personnel costs.
The presentation in San Sebastián previewed results on the national economic impact of the audiovisual sector in Spain, including:
The direct operating costs of audiovisual production businesses reached an estimated €5.68 billion (£4.88 billion) in 2025 (nominal prices)
In 2025, the audiovisual sector generated an estimated €4.98 billion (£4.28 billion) in total Gross Value Added (GVA) contributions to the Spanish economy (nominal prices)
The audiovisual sector supported 68,000 full-time equivalent jobs across the value chain (direct, indirect and induced impacts). More than half of these jobs were supported outside production companies (indirect and induced impacts).
The SPI team is working closely with the Spain Film Commission Chair in the Film Production Industry at Pablo de Olavide University, which brings together specialists from Spanish universities. The study aims to develop a shared evidence base that can help public authorities and businesses plan infrastructure, anticipate talent needs and support future decisions.
The full report will be published later in 2026. It will include expanded analysis related to the national results, as well as analysis related to social and territorial impacts.
Read the Spain Film Commission’s press release here.
The presentation was also covered by Screen Daily and Box Office.
Further information on SPI’s Economic Impact Studies here.
For more information on this study, please contact Kayleigh Hughes at kayleigh@o-spi.com or Marta Moretto at marta@o-spi.com.