Marta Moretto
Consultant
Marta Moretto is a researcher and research manager specialising in policy, strategy and analysis for the cultural and creative industries.
Having worked with clients across the globe, from international organisations such as UNESCO and the European Commission, to grassroots organisations such as Liverpool Biennial and Onassis Stegi in Athens, Marta has developed an understanding of the characteristics and market dynamics of the global creative sector.
Marta has specialist expertise in public policy for the cultural and creative industries. She has previously undertaken studies for UNESCO, the UK Department of Culture, Media and Sport (DCMS), UK Research & Innovation (UKRI), and the European Commission (DC EAC and DG CNECT). At SPI, Marta has led studies for clients including the Ministry of Culture and Business Affairs in Iceland and Spain Film Commission, quantifying the economic impacts of film and television production and assesing the role of incentives in the audiovisual sector.
Marta also works with clients from both the public and the private sector to develop strategies for the creation of sustainable audiovisual sectors worldwide. For example, she recently worked with Sèmè City, the government’s flagship innovation hub in the Republic of Benin, to prepare recommendations for the development of the screen industries in the country. Marta is also leading SPI’s contribution to the UK’s national R&D programme, CoSTAR, researching the adoption, use, and impacts of new technologies in games, film, TV, performance, and digital entertainment.
Before joining SPI, Marta worked as a consultant and researcher at Ecorys, BOP Consulting, and BAM! Strategie Culturali. Marta studied Italian literature and art history, and holds a master’s degree in Innovation for the Cultural and Creative Industries from the University of Bologna’s School of Economics and Statistics and Copenhagen Business School.