Strategic Roadmap for the Philippine Film Industry
Client: Film Development Council of the Philippines (FDCP)
Location: The Philippines
Olsberg•SPI (SPI), in partnership with the Film Development Council of the Philippines (FDCP), created a landmark strategic roadmap for the country’s film industry.
Entitled, The Big Picture: Roadmap for the Future of the Film Industry of the Philippines, the roadmap provides a practical tool to drive measurable outcomes in an increasingly globalised film market. Central to this vision is a long-term strategy, which outlines a series of strategic actions designed to support development – over two, five, and ten-year horizons - built around robust data, sustainable growth, talent development, and innovation.
The Roadmap’s findings and recommendations are framed around six Pillars of Sector Development Best Practice, informed by SPI’s 2024 study, Best Practice in Screen Sector Development. These cover:
Film Friendliness
Infrastructure
Workforce Capacity
Incentives and Public Funding
Audience and Exhibition
The FDCP.
Together, these pillars provide a clear and coherent framework for strengthening the foundations of the sector while enabling future opportunity.
The Roadmap was informed by over 35 1:1 and group consultations, visiting key production locations and facilities, and an inaugural sector-wide survey.
The Roadmap was endorsed by the President of the Philippines, Ferdinand R. Marcos Jr, as well as the Secretary of the Department of Trade and Industry, MA. Cristina A. Roque, and Jose Javier Reyes, Chairman and CEO of the FDCP - who each provided a Foreword.
Download the abridged Roadmap here.
More on SPI’s strategic sector development work here.
Contact SPI Consultant, Kayleigh Hughes for further questions.