Client: Netflix
Location: Europe
Olsberg•SPI (SPI) were commissioned by Netflix to undertake an in-depth study examining how the audiovisual sector, including the video games sector, contributes to competitiveness within the European Union.
Focused on the years 2023 and 2024, the report is structured around three main impact areas – economic impact, industry development and additional impacts, including tourism, cultural affinity and the positive spillover effects to other cultural sectors.
The study found that a flourishing audiovisual sector in the EU27 generates a number of gains and competitive advantages – including economic growth, job creation and skills development, technological innovation, environmental sustainability, screen tourism and cultural affinity – for the EU27. This, in turn, improves the lives of those living in the EU27.
In 2024, the EU27 audiovisual sector, including video game developers and publishers:
Generated €168.3 billion in economic Gross Value Added (GVA), an increase of €4.4 billion compared with 2023
Supported approximately 1.57 million full-time equivalent (FTE) jobs across the EU27.
Download the full report here.
Download the two-page summary here.
For more information on the study, please contact SPI Consultant, Kayleigh Hughes at kayleigh@o-spi.com.
Further information on SPI’s Economic Impact Assessment work can be found here.