Olsberg•SPI (SPI) today published The Role of the Audiovisual Sector in Driving EU Competitiveness, an in-depth study examining how the audiovisual sector, including the video games sector, contributes to competitiveness within the European Union.
Commissioned by Netflix and covering the years 2023 and 2024, the study is structured around three main impact areas – economic impact, industry development and additional impacts, including the positive spillover effects to other cultural sectors.
A flourishing audiovisual sector in the EU27 generates a number of gains and competitive advantages – including economic growth, job creation and skills development, technological innovation, environmental sustainability, screen tourism and cultural affinity – for the EU27. This, in turn, improves the lives of those living in the EU27.
In 2024, the audiovisual sector contribution to the EU27 economy reached a total of €168.3 billion in economic Gross Value Added (GVA), including video game developers and publishers. This represents a €4.4 billion increase on 2023. The sector has also supported approximately 1.57 million full-time equivalent (FTE) jobs in 2024.
SPI used a mixed-method approach for this study, including a bespoke economic model to estimate the impact of the audiovisual sector, 24 confidential consultations, a survey of more than 7,000 people in Czechia, France, Germany, Spain, Sweden, and Poland, and 10 case studies of key organisations, companies or initiatives that demonstrate the economic, industrial, and additional impacts of the audiovisual sector, including video games, in the EU27.
“A strong audiovisual sector is vital to Europe’s long-term competitiveness. Beyond its significant economic contribution, it helps drive innovation, develop talent and create value across a wide range of industries, making it an important part of Europe’s future growth.” Leon Forde, CEO, Olsberg SPI
Download the full report here.
Download the two-page summary here.
Contact SPI Consultant, Kayleigh Hughes, at kayleigh@o-spi.com for further information.
Find more information on SPI’s economic impact work.