Kiera Obi
Research Analyst
Kiera joined SPI in 2025. As a Research Analyst, she works across the firm’s portfolios, undertaking in-depth research and analysis.
Kiera’s current SPI projects include a regular intelligence briefing for a major studio, an economic impact assessment of the Greek film and television cash rebate, a Production Infrastructure and Capacity Analysis (PICA) for Australia’s screen production sector, and a production incentives analysis and recommendations study for the Producers Guild of Poland. Kiera is also involved in the UK national R&D project CoSTAR (Convergent Screen Technologies and Performance in Realtime), supporting technological advancement in the screen and games sector.
Her past projects include an economic impact assessment of original productions in Australia for a major studio and a studio assessment in the North of England.
Prior to SPI, Kiera was an Analyst at Mercer, where she delivered employee engagement projects for organisations across a range of geographies and industries.
Kiera holds an MA in Psychology from the University of St Andrews.